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How Motor Source Group Puts Fire Service Discounts on the Drive

October 14, 2026·4 min read·💬 Comments

How Motor Source Group Puts Fire Service Discounts on the Drive

From the showroom to your doorstep: how Motor Source Group negotiates brand-new car discounts for serving and retired firefighters, with current offers saving up to £10,000.

Motor Source Group exists for one straightforward reason: to put genuine, no-nonsense discounts on brand-new cars into the hands of the people who serve their communities.

For serving firefighters, retired firefighters, FBU members, and their families, that means access to a buying service that negotiates directly with manufacturers, cuts out the showroom mark-up, and delivers the car to your door.

How the Discounts Work

Motor Source Group runs a dedicated emergency services programme. Rather than browsing a forecourt and haggling, you browse their online stock of over 28 leading brands, submit an enquiry, and a sales advisor works with you to tailor the order, including optional extras and colour choices. The price you see is the price you pay, with the discount already applied.

The average saving across their range sits at around £7,500 on a single new car, with some current offers pushing well into five figures.

Who's Eligible

The programme is open to:

Serving firefighters and fire & rescue service personnel

Retired firefighters

FBU members

Blue Light Card holders

Eligible family members

Proof of eligibility is required, but the team at Motor Source Group handles the process from start to finish.

Current Offers

Some of the standout deals available right now include:

Toyota C-HR+ (165kw Excel 77kwh Auto) — save £10,367 (RRP £40,995, MSG price £30,628)

Skoda Elroq (210kw 85 Edition 84kwh Auto) — save £8,818 (RRP £39,395, MSG price £30,577)

KGM Torres EVX (Electric Estate) — save £7,290 (from £29,705)

BYD Seal U (1.5 DM-I Comfort) — save £6,269 (from £30,727)

Jaecoo 7 (1.6t AWD Luxury) — save £5,484 (RRP £34,025, MSG price £28,541)

Audi A3 Sportback (1.5 TFSI 116 Sport) — save £5,452 (RRP £30,950, MSG price £25,498)

Volkswagen T-Roc (1.5 eTSI Life) — save £5,238 (RRP £31,990, MSG price £26,752)

Suzuki Swift (1.2 Mild Hybrid Ultra) — save £3,236 (RRP £21,099, MSG price £17,863)

With over 28 brands on the programme, including Audi, Ford, Nissan, Toyota, Volkswagen, Hyundai, Kia, Mazda, and Skoda, there's a discount on something for every budget.

A Service Built on Trust

Motor Source Group holds a 4.9-star Trustpilot rating across more than 1,380 reviews, and works closely with the Fire Brigades Union (FBU) and the British Fire Association to ensure fire service personnel get access to the best possible deals.

Their service covers the whole of the UK, with nationwide delivery available, part exchange welcome, and flexible finance options on offer. The process is simple: browse, order, deliver.

Find Out More

Motor Source Group is a Trusted Partner of the UK Firefighter Hub. You can find them in our Trusted Partners section, or go straight to their dedicated fire & rescue discounts page:

fireandrescue.motorsourcegroup.com

Trusted Partner